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Educating upwards - empowering children to be custodians of their safety on the road
The Towards Zero goal highlights safe attitudes and behaviours. As these are formed in childhood, school programs can play a role in reducing road trauma. The NRMA Science & Road Safety program, launched in 2014 has educated 213,206 children across 523 primary schools. The program which was completed in schools typically over eight weeks was evidence-based, curriculum linked and designed by educators and road safety experts. Education resources were provided to students and teachers, an interactive road safety show was used to deliver memorable learning to students, parents and teachers. Parents were included in the program to deliver whole of school learning.