Conference & Journal Papers Database

< Back to search

Road advertising

Smith, K

Road Environment

2007

You're driving along, quietly minding your own business and concentrating on the road and traffic conditions (naturally), when suddenly your attention is caught by the logo or symbol for a well known family restaurant, a soft drink, or any of the myriad of other products and services that are brought to our attention every day. Nothing very unusual about that - except that this time it's painted on the road surface in front of you. This could be in our future, although not id ACRS' views prevail.