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Information to support road safety communication.

McColl, R

Communication

ACRS conference 2013

The Motor Accident Commission (MAC) is the CTP Insurer in South Australia, and also has the responsibility for road safety communication in that State. There are many road safety issues that could be addressed through communication. Information is required to identify these, priorities them and properly address them. There is a role here for market research, but this Paper will concentrate on the road crash statistics and road crash research that form the base for the communications planning.