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Driving in Sunraysia - A Road Safety Initiative for Migrants and Visitors.
Driving in Sunraysia provides an emphasis on international driver safety, including identifying key stakeholders, exploring and identifying the most effective forms of communication and disseminating the information. This is as a result of a high number of crashes and fatalities of foreign visitors in the Sunraysia area and of Police information regarding numerous traffic offences committed by backpackers and itinerant workers.
The result was a dedicated campaign targeting two cohorts; backpackers and itinerant workers, using social media and new induction material for labour hire organisations.