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The Aboriginal Road Trauma (ART) Sorry Business Project, ENOUGH's ENOUGH Campaign

Forrest, R.

Road Safety in Aboriginal Communities

ARSC conference 2017

The Northern Territory has the highest incidence of road fatalities per capita in the Western world.



While 30% of the NT population is Indigenous, 50% of the NT road toll is Indigenous.



The Northern Territory Police Force and MACC joined forces to develop a new campaign entitled Aboriginal Road Trauma (ART) Sorry Business Project, ENOUGH'S ENOUGH



Extensive consultations with Indigenous groups identify ways to ensure messages are received and understood within indigenous communities.



Storytelling of 'sorry business" by leaders tell real stories of road trauma that has deeply impacted their community.