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You don’t have to be speeding to be driving too fast on country roads. NSW/ACT ‘drive to conditions’ awareness campaign.
EXTENDED ABSTRACT: This NSW/ACT cross border education campaign focuses on motorist’s behaviour and their awareness of conditions on country roads. Campaign messages (delivered via social media, radio and corporate advocates) address appropriate speed selection; highlight potential hazards; and urge motorists to slow down and drive to conditions. Combining three road safety elements -Education, Enforcement and Engineering, the campaign brings road safety stakeholders together from a variety of sectors including Councils, NSW and ACT Government, Police, philanthropic and corporate organisations. After a 2014/15 pilot run in the Yass Valley, a 2016 campaign has been run across a total of nine local government areas.